Sony, Netflix and Disney are a growing number of movie companies that have had content leaked or stolen before release, costing millions of dollars. It’s not just media companies whose content is at risk of being hacked: every organization has a growing need for video security. Audiovisual content such as sensitive training materials and executive communications are now easier than ever to create and share – and as a result, harder to protect.
Leaving a hacker-shaped hole in your video security strategy leaves your organization open to blackmail and data privacy nightmares. In addition, organizations must consider large fines from regulators, and a damaged corporate reputation.
Here are several tips to help your organization protect its valuable video content.
Know your video security needs
Security environments differ from company to company. Each company requires a different video security approach, and more is sometimes less. If kept behind too many protective layers, files become inaccessible; too few, and potential security breaches occur. To find the right balance, consult with an external expert or your online video provider.
Consider entitlement carefully
C-level executives, entry-level employees and IT staff all require different access rights to different content. For instance, a CEO might have permission to access sensitive videos that a regular employee might not have, while an IT person needs back-end access for administrative purposes. The ability to segment users based on responsibilities is arguably more important than any other security measure. It puts content in the hands of the right people and greatly reduces hackers’ targeting options.
Video security: encryption
Whether used for encryption-at-rest or encryption in transit, an encryption key ensures authorized individuals only access video content. For many, it’s an essential basic measure, but it has its limits. Once streamed to an authorized viewer, video content leaves your realm of control. To negate this, there is the highest and most secure form of encryption – Digital Rights Management (DRM). Like encrypted HTTP, DRM has an encryption key. However, DRM’s key continually communicates with the video playback to ensure proper usage. Plus, saving content in unencrypted forms is not possible in a protected-memory environment. In other words, DRM is the only way to view content at rest (offline) on devices without losing control of usage rights.
On-premise vs. SaaS (Software as a Service)
Working for an organization requiring to comply with stringent legal regulations, you might opt for an on-premises solution, or a hybrid solution. In these use cases, video content never leaves an internal server.
Video security: forensic watermarking
One simple way of tracking content is through watermarking. Adding a visible or invisible mark to the video, makes it easier to track the origin. With watermarking, viewers are advised before viewing that certain content is restricted and that any leak will be tracked back to them. In addition, if somehow content has leaked, watermarking can help track the source of the leak.
Physical security
It might seem obvious, but offices and servers need to be kept secure. Tech providers must make sure locations are covered by an array of measures including guards, alarms, biometric access, cameras and controlled-employee access so that cyber defenses cannot be circumvented. This includes ensuring cloud vendors adhere to the strictest ISO compliances.
In conclusion, the key is to stay vigilant. When you’re looking for an online solution, do your homework and try to find the right balance between video security and accessibility. Perhaps most importantly, once you’ve picked your preferred security measures, try to make their execution as flawless as possible.
For more information regarding securing video content please visit www.yourstrategic.com/contact-us to speak to our solutions specialists!
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